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There’s outerwear, and then there’s outerwear. We’re talking about the kind of stuff that’s made to take on the most brutal conditions on the planet, keeping you comfortable all the while. That’s what makes.
Sure, it’s a great way to stay warm on the way to the office. But it’s also a go-to option for men and women with jobs that require cold-weather protection of a more substantial sort.canada goose womens jackets Think sled dog racers braving 100-mile courses in the arctic. Or pilots steering prop planes over mountain passes and expansive tundra. canada goose jackets sale, In fact, these folks have such a strong connection to Canada Goose and its wares, the company has a nickname for them: “Goose People.”
For its first-ever global campaign, the brand decided to pay homage to its most hardcore customers in a short film entitled Out There, directed by Academy Award-winner Paul Haggis (the man responsible for Million Dollar Baby and Crash). “Paul was a natural choice for us, and not just because he’s Canadian,” says Canada Goose CEO Dani Reiss.
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For one thing, are a favorite of film crews that have to endure long days of shooting in frigid conditions, and Haggis has been wearing the brand for years. But beyond that, he’s always up for a project that pushes him creatively. “After sharing some of our Goose People stories with him, Paul said the challenge of telling almost 60 years’ worth of stories in under five minutes wasn’t one he could turn down–and we’re glad he didn’t,” Reiss explains.
The four-minute clip just debuted today, and though some of the action in it might seem like the stuff that only a screenwriter could dream up—at one point, a mother and her child have to outrun a polar bear on a dog sled—it’s all inspired by real events. “The stories in Out There are based on the true stories of some of our Online Outlet — everyday people who have done unbelievably inspiring things or survived some harrowing situations,”says Reiss. “Our canada goose outlet store jackets have been a part of their success; their stories are our story.”